Apex is a cutting-edge AI research platform developed by leading industry experts in behavioral science and CX. Apex empowers you to unlock the untapped potential of disengaged customers while attracting high-value ones, giving you the confidence to steer your strategies towards success and elevate your KPIs.
dECONSTRUCT THE CUSTOMER JOURNEY
How Apex Works
Apex goes beyond superficial feedback to unearth the profound insights and underlying themes that steer customer decision-making. Our advanced technology precisely identifies underperforming aspects by measuring critical touchpoints within the customer journey. This enables us to cultivate a deep understanding of customer interactions and supply invaluable guidance for tailored improvements.
Our solution provides unparalleled revenue-driving intelligence and exceptional support throughout the entire process and beyond, ensuring a seamless and successful integration into any business.
1. Assessment Survey
The first step in the Apex process involves deploying our standardized Apex Assessment Survey. Our team of behavioral experts develops scientifically-formulated questions custom to your audience that captures the emotional and rational desires that drive customer loyalty and revenues for your business. We can seamlessly integrate these questions into your existing feedback collection methods without disrupting your current processes. The survey results are then analyzed and segmented to provide insights into your customer base and identify key segments that align with your business goals.
2. Platform & Prioritization
The next step is the Apex platform and prioritization. Our proprietary algorithm processes your results and analyzes your data to identify areas in the customer journey where your business may be underperforming. Using open-ended text analytics, the language of your customers is leveraged to prioritize key CX and marketing activities based on their impact on the core Apex Desiresidentified. The Apex platform provides an in-depth view of your CX with your business, highlighting specific areas that need to be focused on to improve CX and drive revenue.
3. Specialized Support
Throughout the Apex process, you can count on our team to provide tailored support. Armed with the knowledge gained from the survey and platform analysis, our team of experts is on hand to extend your bench with science and business experts. We provide coaching, content, and service extensions to help you confidently tackle your biggest questions and take the next right step. Our tailored support services include journey mapping, segmentation, go-to-market planning, strategy development, and execution, among others. Our goal is to ensure that you gain a competitive advantage and increase revenue by improving CX and customer loyalty.
REMOVE THE GUESSWORK
With Apex, You Will:
1. Stop gambling your budget on opinion-based guesswork.
2. Stop subjectively interpreting your customers' feelings and use technological advancements to turn them into hard business metrics.
3. Gain market share by applying industry/social trend forecasting and a watchful eye on your customers' evolving desires while appealing to your competitors' underserved customer desires.
4. Justify your decisions and efforts with a confidence and rationality you've never had before and can’t get elsewhere.
Insights are just the beginning
Apex Suite of Services
Journey Mapping
With Apex, journey mapping becomes a strategic tool for driving growth and improving customer satisfaction. Our technology's pinpoint accuracy enables brands to identify underperforming areas and make data-driven decisions to address them. The result is a meaningful transformation of the customer experience that leads to increased loyalty, higher retention rates, and accelerated business growth.
Our approach to customer segmentation involves a scientifically-formulated survey that captures both emotional and rational Desires that drive customer behavior. Unlike other methods that solely rely on demographic data, our survey integrates a range of factors that help identify what truly matters to your customers.
Employing the same proprietary methodology used for CX, Apex for EX pairs simple surveys with AI analysis to unlock the inner workings of your employees' emotions. It provides rarely tapped-into insight into why and how your relationship with employees drives your customers' desires.
Apex's Market Growth Competitive Analysis uncovers the emotional and attitudinal opportunities in your current customers and those of your competitors. By combining these insights, we can formulate messaging and value drivers that entice prospects not only to try but commit to your brand.
